MVP Knowledge Hub
Practical definitions and playbook terms for founders shipping and scaling production-grade MVPs.
Angel Investor
An individual who provides early-stage capital and mentorship to startups in exchange for equity.
Bootstrapping
Building and growing a business using only personal finances and operating revenue.
Burn Rate
The speed at which a startup spends its available cash reserves, typically measured monthly.
Business Model Canvas
A one-page visual framework for describing and designing a company's business model.
Cap Table
A detailed breakdown of company ownership showing who owns what percentage of equity.
Churn Rate
The percentage of customers who stop using your service over a given period.
Convertible Note
Short-term debt that converts into equity during a future funding round, typically with a discount.
Customer Acquisition Cost (CAC)
The average cost to acquire a new customer, including all marketing and sales expenses.
Due Diligence
Thorough investigation and assessment of a business before finalizing an investment or deal.
Equity
Ownership stake in a company, typically represented by shares of stock.
Go-to-Market (GTM) Strategy
A comprehensive plan for launching a product and reaching target customers effectively.
Gross Margin
The difference between revenue and cost of goods sold, expressed as a percentage.